The National Gallery of Art
Role: Creative Lead + Producer
Agency: SWARD
Overview
Open Call commissioned artists across the country to create short-form videos inspired by works in the National Gallery’s collection. The museum’s first nationwide creator campaigncentered on bringing contemporary voices and formats into conversation with the collection.
Scope
Set the creative direction across 45 original videos
Led the multi-reviewer selection process
Shaped concepts and creative feedback
Guided creators through production and revisions
Managed National Gallery reviews and approvals
Selected videos:
Campaign Context:
